Estrategias de postventa que contribuya a la retención y satisfacción del cliente en CNT E.P.

The objective of this researching work is to identify post-sales strategies that contribute to the retention and loyalty of mobile telephony customers of the National Telecommunications Corporation CNT E.P. in Latacunga city, through qualitative and quantitative research, applying the Servqual model...

• Auteur principal: Herrera Bartelotti, María José (author)
• Format: bachelorThesis
• Langue: spa
• Publié: 2019
• Sujets: ESTRATEGIAS; POSTVENTA; RETENCIÓN; FIDELIZACIÓN; INGENIERÍA COMERCIAL
• Accès en ligne: http://repositorio.utc.edu.ec/handle/27000/7510