Plan de marketing para mejorar la competividad en el mercado del almacén “crediutil” comercializadora de electrodomésticos del cantón Latacunga, provincia de Cotopaxi; período 2014-2017

This research work is focused on making a marketing plan to improve the market competitiveness Warehouse CREDIUTIL, this research work aims to conduct a SWOT analysis, allowing us to see the needs of the company and potential customers through a market research where we will make a proposal to impro...

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Bibliographic Details
Main Author: Molina Lema, Paola Carolina (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2185
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