Componentes del valor de la marca que influyen en la decisión de compra de los consumidores de calzado en la ciudad de Latacunga.
This research project investigated about components of the value of the brand that help boost the level of consumer purchases in shoe stores in Latacunga. The objective of our project was to determine which factors of brand value are the most relevant in a purchase decision. The research was conduct...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2018
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| Online Access: | http://repositorio.utc.edu.ec/handle/27000/4477 |
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