Componentes del valor de la marca que influyen en la decisión de compra de los consumidores de calzado en la ciudad de Latacunga.

This research project investigated about components of the value of the brand that help boost the level of consumer purchases in shoe stores in Latacunga. The objective of our project was to determine which factors of brand value are the most relevant in a purchase decision. The research was conduct...

Бүрэн тодорхойлолт

-д хадгалсан:
Номзүйн дэлгэрэнгүй
Үндсэн зохиолч: Asimbaya Guaygua, Lucy Maribel (author)
Бусад зохиолчид: Calle Paz, Milton Eduardo (author)
Формат: bachelorThesis
Хэл сонгох:spa
Хэвлэсэн: 2018
Нөхцлүүд:
Онлайн хандалт:http://repositorio.utc.edu.ec/handle/27000/4477
Шошгууд: Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!