Diseño de estrategias de marketing relacional para empresas del sector de muebles del cantón Latacunga

This project research was done with the aim of determining relational marketing strategies which best fit for furniture customers’ loyalty in Latacunga Canton. To design this strategy situational diagnosis was made, which it allowed us to know threats (increase in inflammation) growing competition,...

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Bibliographic Details
Main Author: Espinoza Toscano, José Miguel (author)
Other Authors: Guanochanga Ugsha, Luis Fabián (author)
Format: bachelorThesis
Language:spa
Published: 2017
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/3866
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