Campañas publicitarias en medios digitales y su efecto en el posicionamiento de Calzado Gusmar
The main objective of this research project was to analyze the relationship between advertising campaigns and the positioning of Gusmar Footwear in 2023, due to the lack of a diagnosis to determine whether advertising campaigns are properly planned and published. The analysis focuses on understandin...
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| Formato: | bachelorThesis |
| Idioma: | spa |
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2024
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| Acceso en liña: | http://repositorio.utc.edu.ec/handle/27000/12113 |
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