Diseño de un plan estratégico de marketing para la distribución de pollos en pie de la empresa avícola niño Richard en el cantón La Maná, provincia de Cotopaxi, periodo 2014 – 2018
The present study aimed to develop a Strategic Marketing Plan to optimize the distribution of chicken poultry in “Niño Richard” company La Maná canton, Cotopaxi Province during the period 2014 - 2018, for which a non-experimental design was used, with the use of inductive, analytic and synthetic met...
-д хадгалсан:
| Үндсэн зохиолч: | |
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| Формат: | bachelorThesis |
| Хэл сонгох: | spa |
| Хэвлэсэн: |
2014
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| Нөхцлүүд: | |
| Онлайн хандалт: | http://repositorio.utc.edu.ec/handle/27000/3493 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | The present study aimed to develop a Strategic Marketing Plan to optimize the distribution of chicken poultry in “Niño Richard” company La Maná canton, Cotopaxi Province during the period 2014 - 2018, for which a non-experimental design was used, with the use of inductive, analytic and synthetic methods, besides the use of the technique of chicken customer survey, instrument with which it was known that the “Niño Richard” company does not deliver the product at home nor made advertising or promotion required to keep the business competitive; the opportunities are also identified in the local market to capture a larger market share, because poultry consumption has grown at La Maná canton, expected uptake of 8% of demand equal to 42,167 chicken with an expected production of 37,107 chickens through optimization of the distribution of the product by using the PERT network and a weekly distribution plan.... |
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