El marketing relacional para mejorar la fidelización de los clientes en las Cooperativas de Ahorro y Crédito del segmento 5 del cantón Latacunga
This research project was carried out with the objective of determining whether relational marketing will improve the client’s loyalty and members of the Saving and Credit Cooperatives segment 5 according to La Superintendencia de Economía Popular y Solidaria; And thus contribute to the scheme devel...
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| Format: | bachelorThesis |
| Sprog: | spa |
| Udgivet: |
2017
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| Online adgang: | http://repositorio.utc.edu.ec/handle/27000/3774 |
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