Marketing de guerrilla en la microindustria de calzado de cuero

The present project aims to contribute to the micro industry in shoes, allowing it to increase its sales volumes and make its products known to the population in Latacunga in a different way than conventional with the application of guerrilla marketing strategy which will also help micro-industry in...

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Autor principal: Barbosa Vega, Jonathan Valentín (author)
Altres autors: Martínez Alava, Argenis Gualberto (author)
Format: bachelorThesis
Idioma:spa
Publicat: 2017
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Accés en línia:http://repositorio.utc.edu.ec/handle/27000/3864
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