La identidad marcaria como fortalecimiento del proyecto social “Entreprenehur Artesanal”

The present research work on the brand identity of the social project "Entrepreneur Artesanal" in the city of Latacunga and its strengthening, aims to establish the identity of the project through branding. The actions that are developed in this research help to create a brand, in the same...

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Bibliografiske detaljer
Hovedforfatter: Mena Salazar, Liliana del Roció (author)
Andre forfattere: Pachacama Mosquera, Christian Andrés (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2023
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Online adgang:http://repositorio.utc.edu.ec/handle/27000/10519
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