La identidad marcaria como fortalecimiento del proyecto social “Entreprenehur Artesanal”

The present research work on the brand identity of the social project "Entrepreneur Artesanal" in the city of Latacunga and its strengthening, aims to establish the identity of the project through branding. The actions that are developed in this research help to create a brand, in the same...

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Bibliographic Details
Main Author: Mena Salazar, Liliana del Roció (author)
Other Authors: Pachacama Mosquera, Christian Andrés (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/10519
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