Plan estratégico de marketing para el posicionamiento de la empresa “frobun” de la parroquia Mulaló del cantón Latacunga provincia de Cotopaxi para el período 2014-2017

This research work has as objective to contribute to the improvement of the company in terms of competitiveness, productivity and increased revenue through the development of a strategic marketing plan; whose results will be reflected in the profitability of the entity; the essential problem is fram...

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Bibliografski detalji
Glavni autor: Calala Rocha, María Fernanda (author)
Daljnji autori: Gualpa Almachi, Sonia Marlene (author)
Format: bachelorThesis
Jezik:spa
Izdano: 2015
Teme:
Online pristup:http://repositorio.utc.edu.ec/handle/27000/2195
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