Diseño de estrategias de marketing sensorial para disminuir los niveles de estrés en la sala de espera del centro podológico Oxipie.

The research aims to develop sensory marketing strategies from neuromarketing tools used for reduction stress levels in the waiting room of Oxipie Podiatric Center. After have investigated bibliographic sources and identified elements of sensory marketing related to stress levels, strategies are pro...

• מחבר ראשי: Aguinda Tapuy, Yajaira Sandy (author)
• מחברים אחרים: Mena Arias, Grace Carolina (author)
• פורמט: bachelorThesis
• שפה: spa
• יצא לאור: 2023
• נושאים: NEUROMARKETING; MARKETING SENSORIAL; SENTIDOS; EXPERIENCIA; MARKETIMG O MERCADOTECNIA
• גישה מקוונת: http://repositorio.utc.edu.ec/handle/27000/11158