Estrategias de marketing y su incidencia en el posicionamiento de la empresa calzacuba, en el cantón Latacunga, periodo 2014-2015

For making the present investigation the next main objective was planted; designing marketing strategies for Calzacuba Company which ones let increasing its positioning inside the national market, therefore situational analyses was made an research inside the enterprise looking for current instituti...

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Bibliographic Details
Main Author: Estrella Rodríguez, Sandra Jeaneth (author)
Other Authors: Oto Catota, Aide Soraida (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/2235
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