“Perfil y Hábitos de compra del consumidor Latacungueño”

This study about the behavior of the Latacungueño consumer has been analyzed, starting from a literature review and a descriptive and quantitative methodology. An instrument was applied to a sample of 400 households in Latacunga Canton, through a telephone consultation, considering the elements that...

• Κύριος συγγραφέας: Ramos Morales, Shirley Estefania. (author)
• Άλλοι συγγραφείς: Sarmiento Gualdrón, Xiomara Viviana (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2021
• Θέματα: COMPORTAMIENTO DEL CONSUMIDOR; PERFIL DEL CONSUMIDOR; HÁBITOS DEL CONSUMIDOR; DECISIÓN DE COMPRA; COMERCIAL
• Διαθέσιμο Online: http://repositorio.utc.edu.ec/handle/27000/8406