Plan de marketing para incrementar la cartera de socios de la cooperativa de ahorro y crédito occidental Ltda. del cantón Pujilí de la provincia de Cotopaxi en el período 2014 – 2015.

This research work provides information and analysis of all general and economic aspects, that affects the development of the marketing plan, with the aim to capture a useful tool that allows to the "Entity" to increase the clients portfolio to have a solid equity and position in the marke...

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Bibliographic Details
Main Author: Caisa Chasipanta, José Lorenzo (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/4870
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