Plan de negocios para el desarrollo de nuevos mercados de la empresa de lácteos Liberlac Cía. Ltda. en la parroquia de Guaytacama, cantón Latacunga

The objective of the business plan is the market development in the Latacunga canton when analyzing its viability. The strategic plan makes a situational diagnosis of the dairy company LIBERLAC CIA. LTDA., Due to the participation of recognized competitors in the local market. The marketing plan hig...

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Bibliographic Details
Main Author: Casa Pilco, Marjorie Elizabeth (author)
Other Authors: Mendez Salazar, Eddy David (author)
Format: bachelorThesis
Language:spa
Published: 2020
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/5852
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