Plan estratégico para mejorar el posicionamiento comercial de la empresa construcciones mecánicas Albán “CMA” en la ciudad de Latacunga en el periodo 2014-2019
This research work is based on a field study Applied Business Mechanical Construction Alban. Cía. Ltda., In order to conduct a situational analysis macro and micro environment to determine the level of commercial positioning of the company. It began in the development of the theoretical framework fo...
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| Main Author: | |
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2183 |
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