Plan estratégico para mejorar el posicionamiento comercial de la empresa construcciones mecánicas Albán “CMA” en la ciudad de Latacunga en el periodo 2014-2019

This research work is based on a field study Applied Business Mechanical Construction Alban. Cía. Ltda., In order to conduct a situational analysis macro and micro environment to determine the level of commercial positioning of the company. It began in the development of the theoretical framework fo...

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Dettagli Bibliografici
Autore principale: Chicaiza Vaca, Lesly Gissela (author)
Natura: bachelorThesis
Lingua:spa
Pubblicazione: 2015
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Accesso online:http://repositorio.utc.edu.ec/handle/27000/2183
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