La percepción del consumidor frente a la marca colectiva “Los helados de salcedo”.
The objective of the present investigation is to examine the importance that the consumers ‘perception have in the purchase decisions, the Collective Brand “Los Helados de Salcedo” has been taken as an object of study, a product that is related to the entrepreneurship of the Producers and Marketers...
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| 主要作者: | |
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| 格式: | bachelorThesis |
| 语言: | spa |
| 出版: |
2019
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| 主题: | |
| 在线阅读: | http://repositorio.utc.edu.ec/handle/27000/7484 |
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