“Perfil y Hábitos de compra del consumidor Latacungueño”

This study about the behavior of the Latacungueño consumer has been analyzed, starting from a literature review and a descriptive and quantitative methodology. An instrument was applied to a sample of 400 households in Latacunga Canton, through a telephone consultation, considering the elements that...

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Detalles Bibliográficos
Autor principal: Ramos Morales, Shirley Estefania. (author)
Otros Autores: Sarmiento Gualdrón, Xiomara Viviana (author)
Formato: bachelorThesis
Lenguaje:spa
Publicado: 2021
Materias:
Acceso en línea:http://repositorio.utc.edu.ec/handle/27000/8406
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