Estrategias competitivas para el fortalecimiento de las pymes del sector molinero del cantón Latacunga - Caso cereales la Pradera.
The objective of the research work was to design competitive strategies to strengthen the marketing of the products of the company "Cereales La Pradera". Due to the high number of competitors that currently exist in the market, the company level of sales has been significantly affected in...
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| Format: | masterThesis |
| Langue: | spa |
| Publié: |
2021
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| Accès en ligne: | http://repositorio.utc.edu.ec/handle/27000/7648 |
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