Los memes como herramienta de comunicación alternativa: análisis desde la perspectiva semiótica
This research do an analysis from the parameters of the Semiotics, applied to the creative process implicit in the construction of memes with a temporal or circumstantial transcendence, generated in Facebook, during the period between January and June, 2017 in different national contexts. In order t...
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Matèries: | |
| Accés en línia: | http://repositorio.utc.edu.ec/handle/27000/3929 |
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Afegir etiqueta | Sumari: | This research do an analysis from the parameters of the Semiotics, applied to the creative process implicit in the construction of memes with a temporal or circumstantial transcendence, generated in Facebook, during the period between January and June, 2017 in different national contexts. In order to recognize and analyze systematically the features of Ecuadorian identity immersed in these new mechanisms of communication in social networks. Therefore, it is used theories, categories and concepts of semiotic and discursive order, that allow to know the origin of this new communicative structure and its impacts on the users „social imaginary on virtual platforms of communication and the construction or affirmation of an Ecuadorians „national identity…. |
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