Estrategias de marketing para el posicionamiento del producto vino de mortiño " El Ultimo Inca"
This study focused on the design of marketing strategies through a research process based on methodologies of scientific validity, which aims to strengthen the positioning of the blueberry wine product “El Ultimo Inca” in its target markets: local, provincial and national, due to the lack of brand r...
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| Format: | masterThesis |
| Langue: | spa |
| Publié: |
2020
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| Accès en ligne: | http://repositorio.utc.edu.ec/handle/27000/7442 |
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