Estrategias de marketing para el posicionamiento del producto vino de mortiño " El Ultimo Inca"

This study focused on the design of marketing strategies through a research process based on methodologies of scientific validity, which aims to strengthen the positioning of the blueberry wine product “El Ultimo Inca” in its target markets: local, provincial and national, due to the lack of brand r...

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Bibliografske podrobnosti
Glavni avtor: Villacís Heredia, Karolina Monserrath (author)
Format: masterThesis
Jezik:spa
Izdano: 2020
Teme:
Online dostop:http://repositorio.utc.edu.ec/handle/27000/7442
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