“Propuesta promocional en redes sociales para la pertenencia de los estudiantes de la carrera de Mercadotecnia de la Universidad Técnica de Cotopaxi”.

The present research aimed to develop a promotional proposal on social media to foster a sense of belonging among students in the Marketing program. The study addressed the analysis of the importance of promotional strategies on social media in generating a sense of belonging. To conduct the study,...

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Bibliographic Details
Main Author: Chango Moreta, Mónica Leticia (author)
Other Authors: Cordonez Mantilla, Ruth Stefania (author)
Format: bachelorThesis
Language:spa
Published: 2024
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/12165
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