Estrategias de marketing para el posicionamiento del restaurante Paty de la parroquia El Tingo, del cantón Pujilí

The objective of the project was to determine the marketing strategies that allow the positioning of the Restaurant Paty in the El Tingo parish. The idea emerged from the problem of the owner’s poor market knowledge, so wasting marketing tools and not taking into account elements of strategic direct...

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Bibliographic Details
Main Author: Cedeño Sánchez, Angélica Monserrate (author)
Other Authors: Vera Arroyo, Carmen Aide (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
Online Access:http://repositorio.utc.edu.ec/handle/27000/10126
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