Diseño de estrategias de marketing sensorial para disminuir los niveles de estrés en la sala de espera del centro podológico Oxipie.

Diseño de estrategias de marketing sensorial para disminuir los niveles de estrés en la sala de espera del centro podológico Oxipie.

The research aims to develop sensory marketing strategies from neuromarketing tools used for reduction stress levels in the waiting room of Oxipie Podiatric Center. After have investigated bibliographic sources and identified elements of sensory marketing related to stress levels, strategies are pro...

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Bibliografiske detaljer
Hovedforfatter: Aguinda Tapuy, Yajaira Sandy (author)
Andre forfattere: Mena Arias, Grace Carolina (author)
Format: bachelorThesis
Sprog:spa
Udgivet: 2023
Fag:
NEUROMARKETING
MARKETING SENSORIAL
SENTIDOS
EXPERIENCIA
MARKETIMG O MERCADOTECNIA
Online adgang:http://repositorio.utc.edu.ec/handle/27000/11158
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http://repositorio.utc.edu.ec/handle/27000/11158

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