Diseño de estrategias de marketing sensorial para disminuir los niveles de estrés en la sala de espera del centro podológico Oxipie.

Diseño de estrategias de marketing sensorial para disminuir los niveles de estrés en la sala de espera del centro podológico Oxipie.

The research aims to develop sensory marketing strategies from neuromarketing tools used for reduction stress levels in the waiting room of Oxipie Podiatric Center. After have investigated bibliographic sources and identified elements of sensory marketing related to stress levels, strategies are pro...

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Bibliographic Details
Main Author: Aguinda Tapuy, Yajaira Sandy (author)
Other Authors: Mena Arias, Grace Carolina (author)
Format: bachelorThesis
Language:spa
Published: 2023
Subjects:
NEUROMARKETING
MARKETING SENSORIAL
SENTIDOS
EXPERIENCIA
MARKETIMG O MERCADOTECNIA
Online Access:http://repositorio.utc.edu.ec/handle/27000/11158
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http://repositorio.utc.edu.ec/handle/27000/11158

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