Marketing proactivo en tiempo de crisis para mejorar el desempeño de las mipymes del sector calzado de la ciudad de Latacunga
The present research is focused on the low level of performance of the MIPYMES in the footwear sector of the Latacunga city. The goal of the project is to determine proactive marketing strategies in times of crisis for performance improvement of micro, small and medium business in the footwear area....
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| Format: | bachelorThesis |
| Idioma: | spa |
| Publicat: |
2017
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| Accés en línia: | http://repositorio.utc.edu.ec/handle/27000/3776 |
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