“La calidad del servicio al cliente como ventaja competitiva de los comerciantes del sector la Bahía del cantón La Maná.

Currently, quality is a strategic element of competitive advantage which is oriented to the anticipation of needs, expectations, loyalty, and permanence of the clients. The research project emerged from the ignorance of the quality of customer service provided by the owners of the stores in La Bahía...

• Автор: Casillas Pilaguano, Ronny Francisco (author)
• Інші автори: Puente Villarruel, Mayra Liseth (author)
• Формат: bachelorThesis
• Мова: spa
• Опубліковано: 2022
• Предмети: VENTAJAS COMPETITIVAS; CLIENTES; SATISFACCIÓN; PLAN DE MEJORA; CALIDAD DE ATENCIÓN AL CLIENTE
• Онлайн доступ: http://repositorio.utc.edu.ec/handle/27000/9124