Estrategias tecnológicas de Geomarketing y Georreferenciación para las operadoras de turismo: Caso estudio, Operadora Turística Tovar Expeditions del cantón Latacunga.
New technologies of information and market communication have permitted to the Marketing Tour experience a transformation, which has got big and deep changes in all management levels. Under this argument, geomarketing and georeferencing are transformed in an outstanding element, playing a key role i...
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| Format: | masterThesis |
| Langue: | spa |
| Publié: |
2020
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| Accès en ligne: | http://repositorio.utc.edu.ec/handle/27000/7246 |
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