Estrategias de Endomarketing para mejorar la satisfacción laboral en la Cooperativa de Ahorro y Crédito Andina LTDA.”

The current research has as main aim is to propose internal marketing strategies for improving labor satisfaction at employees work from Andina Ltda Savings and Credit Cooperative. For this, it was used a methodology with a quantitative approach, with a non-experimental design and a descriptive cros...

• Autor principal: Yangua Coronel, Christopher Eduardo (author)
• Formato: bachelorThesis
• Lenguaje: spa
• Publicado: 2024
• Materias: ENDOMARKETING; SATISFACCIÓN LABORAL; RECONOCIMIENTO; RELACIONES INTERPERSONALES; TALENTO HUMANO
• Acceso en línea: http://repositorio.utc.edu.ec/handle/27000/11933