Plan de marketing de los productos turísticos del cantón Pujilí”

The Pujilí canton is recognized for the Quilotoa Lagoon and cultural manifestations such as the Corpus Christi Octaves. The problem that was identified is that there is no marketing plan in which existing tourist products are promoted; therefore, the main objective is to design a marketing plan thro...

• Κύριος συγγραφέας: Cuichan Imbaquingo, Yessenia Thais (author)
• Άλλοι συγγραφείς: Ortiz Pruna, Domenica Alejandra (author)
• Μορφή: bachelorThesis
• Γλώσσα: spa
• Έκδοση: 2024
• Θέματα: PLAN DE MARKETING; PRODUCTOS TURÍSTICOS; MARKETING MIX; PUJILÍ; TURISMO
• Διαθέσιμο Online: http://repositorio.utc.edu.ec/handle/27000/11784