Plan de marketing para el posicionamiento de las cabañas la laguna en la ciudad de Latacunga provincia de Cotopaxi en el periodo 2014-2015
The main objective of this research was to design a marketing plan to improve the positioning of Cabañas La Laguna. The lack of marketing strategies directly affect the positioning of the business which generates constraints on increasing sales levels, recruitment, retention and customer loyalty. Th...
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| Format: | bachelorThesis |
| Language: | spa |
| Published: |
2016
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| Subjects: | |
| Online Access: | http://repositorio.utc.edu.ec/handle/27000/2166 |
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