Plan comunicacional de marketing para la cooperativa de ahorro y crédito las Naves, cantón Las Naves, año 2015. Quevedo.

Knowing the perspective of Cooperative Savings and Credit "Ships" from the start of operations has been noted complications market positioning, which has made it to leak corporate image and decrease the fidelity of their customers. An analysis of the current situation is applied to determi...

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Autor principal: Bedón Ortiz, Bertha Marizol (author)
Formato: bachelorThesis
Lenguaje:spa
Publicado: 2015
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Acceso en línea:http://repositorio.uteq.edu.ec/handle/43000/650
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