Elaboración de un plan de promoción para el restaurante “el guayabal”, de Buena Fe, provincia de Los Ríos, para el año 2012

The "GUAYABAL RESTAURANT", wants to inform its guests a restaurant of typical foods of the region buenafesiña. It is a restaurant that highlights the great flavor of your food, good service, generates an attractive environment. The objective of this research, therefore, is to position our restaurant daily as an alternative for people who are willing to enjoy a meal with great taste and achieve fulfilling our goals, being consistent with what is indicated by our mission and vision. Internationally and nationally the art of cooking has been a great variety in restaurants, that is why we want to present to our restaurant "El GUAYABAL" implemented new marketing strategies and advertising for the client to feel at home and enjoy a traditional atmosphere.

• Main Author: Alarcón Zamora, Jefferson Danilo (author)
• Format: bachelorThesis
• Language: spa
• Published: 2012
• Subjects: Plan de promoción; Restaurante; Buena Fe
• Online Access: http://repositorio.uteq.edu.ec/handle/43000/4415