Plan estratégico de marketing para el Gobierno Autónomo Descentralizado municipal del cantón Pichincha, provincia de Manabí, periodo 2014-2018

This paper presents the proposal to identify the key problems facing the municipal GAD of Pichincha in the performance of their management, and then assess the possibility of implementing the strategic marketing planning as a possible solution, evaluating their performance from the goals achieved. A...

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Bibliographic Details
Main Author: Chavarría Mendoza, José Miguel (author)
Format: bachelorThesis
Language:spa
Published: 2014
Subjects:
Online Access:http://repositorio.uteq.edu.ec/handle/43000/4482
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