Plan estratégico de marketing para el Gobierno Autónomo Descentralizado municipal del cantón Pichincha, provincia de Manabí, periodo 2014-2018

This paper presents the proposal to identify the key problems facing the municipal GAD of Pichincha in the performance of their management, and then assess the possibility of implementing the strategic marketing planning as a possible solution, evaluating their performance from the goals achieved. A...

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Bibliographische Detailangaben
1. Verfasser: Chavarría Mendoza, José Miguel (author)
Format: bachelorThesis
Sprache:spa
Veröffentlicht: 2014
Schlagworte:
Online Zugang:http://repositorio.uteq.edu.ec/handle/43000/4482
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