Marketing sensorial y su repercusión en las estrategias de mercadeo de los servicios funerarios de la empresa jardines de Quevedo, año 2024

This study aims to analyze how the application of sensory marketing impacts the marketing strategies of funeral services at Jardines de Quevedo during the year 2024. The objective is to identify the sensory strategies applied, assess their current use, and examine customer perceptions of the sensory...

• מחבר ראשי: Carbo Olmedo, Karin Jhasnara (author)
• פורמט: masterThesis
• שפה: spa
• יצא לאור: 2025
• נושאים: Marketing sensorial; Experiencia del cliente; Servicios funerarios; Percepción sensorial
• גישה מקוונת: https://repositorio.uteq.edu.ec/handle/43000/8654