Gestión de ventas de las subdistribuidoras de cerveza pílsener del Cantón Babahoyo y su impacto en la rentabilidad, Períodos 2013-2014, Plan estratégico de marketing.
Sales management has a strategic role in the company and its implementation is a challenge, the growing concentration of distribution channels, the increased globalization of markets, are some trends driving companies to invest substantial resources to organize adequately the sales function, and des...
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| Formato: | masterThesis |
| Idioma: | spa |
| Publicado: |
2016
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| Subjects: | |
| Acceso en liña: | http://repositorio.uteq.edu.ec/handle/43000/1759 |
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