Sector comercial: Desarrollo creativo e innovador de los emprendedores de la generación Z, 2023.

The objective of this research project was to analyze how creative and innovative development influences Generation Z entrepreneurs in the commercial sector. The research, descriptive in nature, employed a representative sample of 371 entrepreneurs from the city of Quevedo. Quantitative and qualitat...

• Glavni avtor: Siavichay Cabrera, Samuel Fernando (author)
• Format: masterThesis
• Jezik: spa
• Izdano: 2024
• Teme: Pymes, , , ,; Tecnología digital; Competitividad; Comercio electrónico; Capital semilla
• Online dostop: https://repositorio.uteq.edu.ec/handle/43000/7719