Plan de negocio para la sustentabilidad de un nuevo emprendimiento: Productora y comercializadora de leche de soya, para la ciudad de Quevedo, periodo 2012.

Soy is a good source of essential amino acids, very necessary for growth and development of consumers but within the town of Quevedo low competition exists or micro enterprises producing soymilk regarding your claim. This situation creates a gap in the consumer culture of nutritional products, because consumers buy most products with low or no nutritional component to the future and in some cases harmful to your health, creating poor nutrition, cardiovascular disease and others for the high level of fat and cholesterol that include the same. That's why you want to create a producer and marketer of soy milk that will provide a benefit to the consumer market about a product rich in protein and nutrients that will improve the health of those who consume and generate a new marketing venture. Developing a business plan for the venture of a producer and marketer of soy milk will reveal in depth if the consumer market is willing to be part of the clientele of small businesses and this is discovered through the application of study market through an economic and financial analysis is deducted if the project is viable or not, what the rate of return and in what time recovers the investment required for the project. This research is expected to be more than a starting point to meet my goal of graduation is also an investigation of a project attractive to investors choose to invest in our city in a purpose very healthy and very profitable future. For the development of this, the best strategy is to know the target market, know for certain that satisfies consumers about soy and how, also identify what are the strengths of our competition and what their weaknesses mainly for it transform our greatest advantage and gain market share. It is estimated that with the end to allow investigation chosen career hits and is the cover letter to the enterprise market and many investors who have large insurance and investment expectations makes possible the implementation of this business plan. For the implementation of the project has predicted a monetary investment of $24,783.69 which will be financed through equity and bank credit.

• Үндсэн зохиолч: Salazar Sanchez, Cristina Lucia. (author)
• Формат: bachelorThesis
• Хэл сонгох: spa
• Хэвлэсэн: 2012
• Нөхцлүүд: Plan de negocio; Soya; Sustentabilidad; Emprendimiento
• Онлайн хандалт: http://repositorio.uteq.edu.ec/handle/43000/3584