Incidencia del marketing digital en el posicionamiento del centro comercial municipal quevedo shopping center, año 2024

In an environment where digital transformation is redefining consumer behavior and business strategies, this research examines the impact of digital marketing on the positioning of the Quevedo Municipal Shopping Center during the year 2024. The study begins by contextualizing the importance of digit...

• Hlavní autor: Rivadeneira Tenelema , Jennifer Estefanía (author)
• Médium: masterThesis
• Jazyk: spa
• Vydáno: 2025
• Témata: Marketing digital; Posicionamiento; Marketing estratégico; Fidelización de clientes; Competitividad
• On-line přístup: https://repositorio.uteq.edu.ec/handle/43000/8706