Propuesta de mejoramiento de participación del mercado mediante estudio de mercado estrategias de marketing en la Cooperativa de taxis Alianza del Ecuador.

The objective of the present investigation is "To determine the level of relationship between market research and Marketing Mix strategies to improve the market share of the Alianza Ecuador Taxi Cooperative", due to the lack of application of a study of market and marketing strategies, whi...

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Bibliographic Details
Main Author: Espinoza González, Jessica Yajaira (author)
Format: bachelorThesis
Language:spa
Published: 2011
Subjects:
Online Access:http://repositorio.uteq.edu.ec/handle/43000/2528
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