Transformación digital y su incidencia en la gestión operativa del Shopping Center de Quevedo, periodo 2022-2023

This study aims to evaluate the impact of digital transformation on the operational management of the Quevedo Shopping Center during the 2022–2023 period. The research analyzes how the adoption of new technologies affects the efficiency of operational processes, customer service, and the profitabili...

• Päätekijä: Betancourt Mendez., Madelen Milena (author)
• Aineistotyyppi: masterThesis
• Kieli: spa
• Julkaistu: 2025
• Aiheet: Transformación digital; Herramientas digitales; Digitalización; Procesos operativos; Eficiencia operativa
• Linkit: https://repositorio.uteq.edu.ec/handle/43000/8295