Plan estratégico para optimizar los servicios de comercialización de la empresa importadora Alonzo, cantón El Empalme, período 2014-2017

This thesis aims to design a strategic plan that optimizes management and marketing company "IMPORTADORA ALONZO" period 2014-2017, and thus help to improve their planning. The following research is given to know the basics of the elements involved in developing a strategic plan and the ben...

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Bibliographic Details
Main Author: Carreño Caicedo, Marianela Lisseth (author)
Format: bachelorThesis
Language:spa
Published: 2015
Subjects:
Online Access:http://repositorio.uteq.edu.ec/handle/43000/851
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