Estrategia de fidelización de marca para productos agrícolas y su incidencia en el desarrollo local de mocache, año 2024

This research analyzes brand loyalty strategies applied to agricultural products in the canton of Mocache, province of Los Ríos, Ecuador, and their impact on local development during 2024. In an agricultural environment characterized by growing competition and high quality demands, loyalty becomes a...

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Bibliographic Details
Main Author: Pillasagua Palma, Antonio Mauricio (author)
Format: masterThesis
Language:spa
Published: 2025
Subjects:
Online Access:https://repositorio.uteq.edu.ec/handle/43000/8279
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