Participatory Design as an Audiovisual Strategy in Brand Manuals
The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a br...
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| Natura: | article |
| Lingua: | eng |
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2023
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| Accesso online: | https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 https://hdl.handle.net/20.500.14809/6125 |
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