Participatory Design as an Audiovisual Strategy in Brand Manuals
The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a br...
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| Үндсэн зохиолч: | |
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| Бусад зохиолчид: | |
| Формат: | article |
| Хэл сонгох: | eng |
| Хэвлэсэн: |
2023
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| Онлайн хандалт: | https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 https://hdl.handle.net/20.500.14809/6125 |
| Шошгууд: |
Шошго нэмэх
Шошго байхгүй, Энэхүү баримтыг шошголох эхний хүн болох!
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Шошго нэмэх | Тойм: | The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a brand building model in which 96 companies registered at the National Institute of Popular and Solidarity Economy of the city of Quito participated. As a result of this research, the participants obtained the design of their logo and brand, based on their needs and the business in which they specialize |
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