Participatory Design as an Audiovisual Strategy in Brand Manuals

The brand manuals serve so that the corporate image of a company is not distorted, when it is used in activities such as the design of advertising material. Designing a brand through participatory design allows accelerating and improving its development with new technologies. This study exposes a br...

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Bibliografiske detaljer
Hovedforfatter:	Borja-Galeas, Carlos (author)
Andre forfattere:	Arias-Flores, Hugo (author)
Format:	article
Sprog:	eng
Udgivet:	2023
Online adgang:	https://link.springer.com/chapter/10.1007/978-981-99-3091-3_66 https://hdl.handle.net/20.500.14809/6125
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

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