Video Analytics in Business Marketing for Shopping Malls in Ecuador

Introduction: Video analytics has become an important tool for improving business performance, personnel management, and security in different environments, including shopping centres. However, its use also poses a threat to users’ privacy. Aim: In this context the aim of the article is to determine...

• Autor principal: Pazmiño-Guevara, Lizzie (author)
• Altres autors: Álvarez-Tello, Jorge (author), Galarraga-Carvajal, Mercedes (author), Pazmiño-Guevara, César (author), Maldonado-Pazmiño, Alisson (author)
• Format: article
• Idioma: eng
• Publicat: 2024
• Accés en línia: https://link.springer.com/chapter/10.1007/978-3-031-49215-0_43; https://hdl.handle.net/20.500.14809/7064