Digital Marketing Strategies for Consumer Websites on the Ecuador/Colombia Border
The use of web pages as a means of communication with customers has transformed online consumer interaction. The opportunities offered by technology and the challenges it brings to the marketplace are different for online consumers, as strategies to meet their needs must be identified based on their...
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| Format: | article |
| Language: | eng |
| Published: |
2023
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| Online Access: | https://link.springer.com/chapter/10.1007/978-3-031-36001-5_41 https://hdl.handle.net/20.500.14809/5755 |
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